IT STARTED WITH A MANIFESTO
We regularly refer to our Manifesto, a list of principles that we loop round too at the start of new briefs.
The company name was born from the Manifesto.
We set upon writing the manifesto when dreaming of starting a new design and build business, this dream was coinciding with our passionate, yet conflicted stance on sustainability.
We battled with the argument that if we wanted it to be truly sustainable, we would not make anything at all.
So we set upon setting some rules and practices to abide by, that we hoped would allow us to act in the best way possible within our circumstances.
If this manifesto was to be followed, the products and projects that came as a result would be, Morally Made.
If a brief doesn’t successfully adhere to our manifesto, honouring each pledge in some way, we have to step away from the project, and we have. We hate to turn down projects we think are fun and interesting, however we struggle to get excited about work that we know carries an unnecessary carbon and waste price tag.
The manifesto has been through change since its inception, and we’re sure it will evolve in future. For now, it’s guiding us well.
THE MORALLY MADE MANIFESTO
WASTE FIRST DESIGN
Where we can, we hero material from waste streams. We prioritise minimising waste at the design stage, and we are not the reason for avoidable waste.
KNOW THE JOURNEY
We identify the origin of each raw material before we work with it, to ensure it is responsibly sourced. We also make a plan for where it’s going at the end of its life.
SECOND LIFE OVER FIRST
This isn’t upcycling, its retaining value. Be resourceful, prioritise reclaimed or recycled materials where is it safe and suitable to do so.
CIRCULAR PRACTICES
Cradle to cradle mindset, designing so that we can repair, replace, reuse, modularise & remanufacture components. Life safety is the only override.
90% RULE
Each project has a target of compromising of 90% recycled, recyclable, reusable, renewable or waste derived materials.
POSITIVE IMPACT
Pre & post post project assessments of our impact, ensuring we give back what we take, and offset what we incurred, then some.
BE RESPONSIBLE
Think, then think again. We all know what the right thing to do is really.
PROGRESSION, NOT PERFECTION
Reducing waste has to be more important than ‘perfection’, mistakes happen and irregularities occur, compromises need to be welcomed in the interest of sustainability.